Innovent | Good Neighbor Pharmacy Front-End Specials Campaign

Good Neighbor Pharmacy Front-End Specials Campaign

Marketing | Branding

Our team constructed a campaign strategy to educate pharmacy owners and/or decision-makers on front-end products in order to make more profitable purchasing decisions. A significant aspect of this meant communicating front-end specials on a regular basis and equipping store owners with the resources and tools needed to improve their business.

We referenced valuable metrics and applied key findings to the strategy we had in place. This resulted in increased sales and audience engagement.

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Established a brand identity specifically for the Front-End Specials campaign effort
Designed and developed semi-monthly emails driving pharmacies to shop products at a discounted rate
Designed and developed a digital magazine featuring community updates and top products
Captured and reported analytics from various touchpoints

Paul Warren | Director, Consumer Marketing | AmerisourceBergen

Partnering with Innovent on an email marketing strategy has elevated and enhanced the way we can connect with our pharmacy customers, drive results for our manufacturer partners, and deliver for our company’s bottom line. As we redesigned our emails to be more shopper-friendly, we expected to see a modest 5% increase in gross profit within the first year of the relaunch. However, we’ve already captured a 15% increase in gross profit just five months into the calendar year. Shopping our emails has never been easier for our customers and our manufacturer partners are thrilled.

Inspiring and equippingindependent pharmacies.

Good Neighbor Pharmacy Front-End Specials Campaign

Marketing | Branding

Quick View:

Inspiring and equipping
independent pharmacies.